Marketing and Communication Planner for an educational product, having as the main objective brand awareness in the Canary Islands, designing and implementing a communication plan for the brand.
Development of a social media plan for different platforms. Daily and weekly posting, advertising activities (Facebook Ads), establishing promotions, engaging with opinion leaders and creating collaborations with important brands in the area and sector to give the brand more visibility.
Copywriting activities such as writing articles about the brand as a guest in blogs, launching monthly newsletters and sending press releases to online and offline magazines, newspapers, TV and radio.
Website optimization according to SEO algorisms, analyzing data with google analytics and other analytic tools.
Attending to different networking meetings in the area to present the project and get input from other related brands.
Organizing and attending as an exhibitor an important educational event in the capital in order to attract prospects and meet actual users.