In the Uk, I started as a Marketing Specialist in a voluntary position at Emmaus Leeds. I developed and implemented a social media plan and helped them broadly in different marketing activities. This NGO gave me the opportunity of developing new ideas and implementing them in order to improve user engagement, increase traffic to their website and attract new customers into the store.
Based on customer feedbacks and current trends I adapted the look of the store and did product merchandising in the clothes area. I also took photographs on a daily basis, edited them and made them ready to fit on their brand guidelines for the website, social media and marketplaces (such as eBay).
Working daily with the social media channels, I generated relevant content to attract customers, ran promotions, edited video, pictures and developed a community in Instagram.
I was responsible for the production of graphic design pieces such as posters, marketing materials, email newsletters, banners and social media graphics.
I was assisting also with content creation and copywriting for the social media channels and drafting press releases.
Part of my job also included events organization and PR activities. I organized one event to launch the new look of the coffee shop and to increase the amount of customers/visitors, you can see more here -> https://www.emmaus.org.uk/leeds/latest/news/2386_free_language_swap_at_emmaus_leeds