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e-commerce Marketing and Merchandising Planner | TensCare

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Summary

Online sales planning for the territories of the USA and Spain, digital marketing activities, graphic design and new product development.

Tasks

Working with market places such us Amazon and eBay I am responsible for the online sales in Spain and the USA alongside with business development in other countries. My tasks include market research, product placement, planning and executing promotions, paid advertising, data analysis, monthly reporting, driving performance and forecasting.

Marketing is another big pillar I am part of. I am responsible for developing and implementing the annual marketing plan alongside with the marketing team. I am executing the social media strategy, posting on a weekly basis, generating engagement, creating content, promoting brand awareness and driving traffic to our websites.

TensCare cares about their brand and their visual identity. In this regard since the past year I have been renewing some aspects of their branding, such as the catalogue, packaging, logos, naming, flyers, banner and other promo and advertising materials, as well as creating brand guidelines and showing the rest of team how to implement them.

Lately, I have been also involved in new product development. TensCare is adding new products to their catalogue, I have participated in generating ideas for some of them and also I am managing one of them, from the product research, concept testing, prototyping and market testing to product launch.

Main achievements

Key Skills