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e-commerce Marketing and Merchandising Planner | TensCare

Summary Online sales planning and optimization for the territories of the USA, Spain and Italy, digital marketing planning, graphic design and new product development. TensCare is an small but fast-growing company and I had the opportunity to get involved in those different areas of work in the business. Tasks Working with market places such us Amazon and eBay I was responsible for the online sales in Spain, Italy and the USA alongside with the online business development in other countries. My tasks included market research, product placement, planning and executing promotions, paid advertising, data analysis, monthly reporting, driving performance and forecasting. Marketing was another big pillar I was part of. I was responsible for developing and implementing the annual marketing plan alongside with the marketing team. I was executing the social media strategy, posting on a weekly basis, generating engagement, creating content, promoting brand awareness and driving traffic to our websites. TensCare cares about their brand and their visual identity. In this regard I have renewed some aspects of their branding, such as the catalogue, packaging, logos, naming, flyers, banner and other promo and advertising materials, as well as creating brand guidelines and showing the rest of team how to implement them. […]
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Media Planner | gofioycabra.com

Summary Marketing and Communication Planner for an educational product, having as the main objective brand awareness in the Canary Islands, designing and implementing a communication plan for the brand.   Tasks Development of a social media plan for different platforms. Daily and weekly posting, advertising activities (Facebook Ads), establishing promotions, engaging with opinion leaders and creating collaborations with important brands in the area and sector to give the brand more visibility. Copywriting activities such as writing articles about the brand as a guest in blogs, launching monthly newsletters and sending press releases to online and offline magazines, newspapers, TV and radio. Website optimization according to SEO algorisms, analyzing data with google analytics and other analytic tools. Attending to different networking meetings in the area to present the project and get input from other related brands. Organizing and attending as an exhibitor an important educational event in the capital in order to attract prospects and meet actual users.   Achievements Key Skills      
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Digital Marketing Junior | McNair Investments.

Summary Marketing responsible for two brands “Lentes a casa” and “Toppik”, managing online presence through Social Media, blog, newsletters and website in addition to business development activities in order to increase sales.   Responsabilities Website maintenance adding, updating content, pictures and designing landing pages. Banners and flyers design alongside with other visual design activities to improve brand image. Copywriting activities through blog posts, social media posts, website content and newsletters. Events organization to promote one of the brands in Madrid. Offline and Online Sales, building up relations with  existing and new distributors, in addition to online activities in order to generate sales through the websites.    Main Achievements Software
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Personal Project | HeroAds – Advertising with Social Causes.

Summary Personal Blog/Website created with the objective of sharing advertisment campaigns with social causes, from Charities, NGOs and organizations who care about the social good and the environment.   Tasks Visual Identity and Website Design (WordPress), design and development of a Marketing Plan, Social Media Channels administration, Content Curation and Content Creation, Social Media Optimisation and Basic SEO tactics.   Example campaigns shared Main Achievements  
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