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Marketing Specialist | Emmaus

Summary In the Uk, I started as a Marketing Specialist in a voluntary position at Emmaus Leeds. I developed and implemented a social media plan and helped them broadly in different marketing activities. This NGO gave me the opportunity of developing new ideas and implementing them in order to improve user engagement, increase traffic to their website and attract new customers into the store. Tasks Based on customer feedbacks and current trends I adapted the look of the store and did product merchandising in the clothes area. I also took photographs on a daily basis, edited them and made them ready to fit on their brand guidelines for the website, social media and marketplaces (such as eBay). Working daily with the social media channels, I generated relevant content to attract customers, ran promotions, edited video, pictures and developed a community in Instagram. I was responsible for the production of graphic design pieces such as posters, marketing materials, email newsletters, banners and social media graphics. I was assisting also with content creation and copywriting for the social media channels and drafting press releases. Part of my job also included events organization and PR activities. I organized one event to launch the […]
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Media Planner | gofioycabra.com

Summary Marketing and Communication Planner for an educational product, having as the main objective brand awareness in the Canary Islands, designing and implementing a communication plan for the brand.   Tasks Development of a social media plan for different platforms. Daily and weekly posting, advertising activities (Facebook Ads), establishing promotions, engaging with opinion leaders and creating collaborations with important brands in the area and sector to give the brand more visibility. Copywriting activities such as writing articles about the brand as a guest in blogs, launching monthly newsletters and sending press releases to online and offline magazines, newspapers, TV and radio. Website optimization according to SEO algorisms, analyzing data with google analytics and other analytic tools. Attending to different networking meetings in the area to present the project and get input from other related brands. Organizing and attending as an exhibitor an important educational event in the capital in order to attract prospects and meet actual users.   Achievements Key Skills      
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Digital Marketing Junior | McNair Investments.

Summary Marketing responsible for two brands “Lentes a casa” and “Toppik”, managing online presence through Social Media, blog, newsletters and website in addition to business development activities in order to increase sales.   Responsabilities Website maintenance adding, updating content, pictures and designing landing pages. Banners and flyers design alongside with other visual design activities to improve brand image. Copywriting activities through blog posts, social media posts, website content and newsletters. Events organization to promote one of the brands in Madrid. Offline and Online Sales, building up relations with  existing and new distributors, in addition to online activities in order to generate sales through the websites.    Main Achievements Software
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