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e-commerce Marketing and Merchandising Planner | TensCare

Summary Online sales planning and optimization for the territories of the USA, Spain and Italy, digital marketing planning, graphic design and new product development. TensCare is an small but fast-growing company and I had the opportunity to get involved in those different areas of work in the business. Tasks Working with market places such us Amazon and eBay I was responsible for the online sales in Spain, Italy and the USA alongside with the online business development in other countries. My tasks included market research, product placement, planning and executing promotions, paid advertising, data analysis, monthly reporting, driving performance and forecasting. Marketing was another big pillar I was part of. I was responsible for developing and implementing the annual marketing plan alongside with the marketing team. I was executing the social media strategy, posting on a weekly basis, generating engagement, creating content, promoting brand awareness and driving traffic to our websites. TensCare cares about their brand and their visual identity. In this regard I have renewed some aspects of their branding, such as the catalogue, packaging, logos, naming, flyers, banner and other promo and advertising materials, as well as creating brand guidelines and showing the rest of team how to implement them. […]
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Marketing Specialist | Emmaus

Summary In the Uk, I started as a Marketing Specialist in a voluntary position at Emmaus Leeds. I developed and implemented a social media plan and helped them broadly in different marketing activities. This NGO gave me the opportunity of developing new ideas and implementing them in order to improve user engagement, increase traffic to their website and attract new customers into the store. Tasks Based on customer feedbacks and current trends I adapted the look of the store and did product merchandising in the clothes area. I also took photographs on a daily basis, edited them and made them ready to fit on their brand guidelines for the website, social media and marketplaces (such as eBay). Working daily with the social media channels, I generated relevant content to attract customers, ran promotions, edited video, pictures and developed a community in Instagram. I was responsible for the production of graphic design pieces such as posters, marketing materials, email newsletters, banners and social media graphics. I was assisting also with content creation and copywriting for the social media channels and drafting press releases. Part of my job also included events organization and PR activities. I organized one event to launch the […]
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NGO “Signus” | Product Development.

Summary Creation of a NGO, its respective website and visual identity as a final project for a “Social Communication” course from disenosocial.org, example of a design and communication job applied to a charity. Process and tasks Idea Development. Market Research Idea Screening Concept Development & Testing Prototype Development (Naming, Visual Identity and Website) Key Skills Achievements
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Baño de Cabras | Logotype

Logo and Brand guidelines design for “Baño de Cabras”, Cultural Association member of the cultural and historical heritage of Canary Islands (Spain).  
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